000			00664nam a2200253Ia 4500
001			52363
005			20250221155830.0
008			250214s9999||||xx |||||||||||||| ||und||
020			_a9788131516478
100			_aBateson, John E G
245		0	_aServices marketing
250			_a4
260			_aDelhi
260			_bCengage Learning
260			_c2011
300			_axvii, 468p.
500			_aIncludes glossary and index.
650			_aCustomer satisfaction -- Services marketing
650			_aEffective service promotions
650			_aService processes -- Marketing
650			_aServices marketing
700			_aHoffman, K Douglas
942			_cBK
999			_c68151 _d68151