000			00714nam a2200277Ia 4500
001			52387
005			20250221155830.0
008			250214s9999||||xx |||||||||||||| ||und||
020			_a9788126534128
100			_aKotabe, Masaaki
245		0	_aGlobal marketing management
250			_a5
260			_aNew Delhi
260			_bWiley India
260			_c2011
300			_axxiii, 717p.
500			_aIncludes index.
650			_aFinancial environment
650			_aGlobal marketing strategies
650			_aGlobal pricing
650			_aMarketing management -- Global
650			_aProducts and services -- Marketing
650			_aSales management
700			_aHelsen, Kristiaan
942			_cBK
999			_c68175 _d68175