000 00572nam a2200217Ia 4500
001 52552
005 20250221155834.0
008 250214s9999||||xx |||||||||||||| ||und||
020 _a9789380607115
100 _aShajahan, S
245 0 _aApplied case studies in marketing
260 _aDelhi
260 _bPrimus Books
260 _c2011
300 _axxxiv, 558p.
500 _aCDBK 4238; Includes bibliographical references and index.
650 _aCustomer relationship marketing
650 _aMarketing analysis
650 _aSTP Marketing
942 _cBK
999 _c68340
_d68340