000			00803nam a2200277Ia 4500
001			52652
005			20250221155836.0
008			250214s9999||||xx |||||||||||||| ||und||
020			_a9788120345607
100			_aSrinivasan, R
245		0	_aServices marketing : the Indian context
250			_a3
260			_aNew Delhi
260			_bPHI Learning
260			_c2012
300			_axvi, 273p.
500			_aIncludes bibliographical references and index.
650			_aCustomer satisfaction -- Services marketing
650			_aHealth care services marketing
650			_aHospitality and tourism services
650			_aInformation technology services
650			_aService delivery process
650			_aService processes -- Marketing
650			_aServices marketing
942			_cBK
999			_c68440 _d68440