000 | 00724nam a2200241Ia 4500 | ||
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001 | 54995 | ||
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008 | 250214s9999||||xx |||||||||||||| ||und|| | ||
020 | _a9788132105220 | ||
100 | _aSharad Sarin | ||
245 | 0 | _aStrategic brand management for B2B markets : a road map for organizational transformation | |
260 | _aNew Delhi | ||
260 | _bSAGE Publications | ||
260 | _c2010 | ||
300 | _axix, 262p. : ill. | ||
500 | _aIncludes bibliographical references and index | ||
650 | _aBrand management | ||
650 | _aBrand name products -- Management | ||
650 | _aBranding(Marketing) | ||
650 | _aProduct management -- India | ||
650 | _aStrategic brand management | ||
942 | _cBK | ||
999 |
_c70765 _d70765 |