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020 _a9788132105220
100 _aSharad Sarin
245 0 _aStrategic brand management for B2B markets : a road map for organizational transformation
260 _aNew Delhi
260 _bSAGE Publications
260 _c2010
300 _axix, 262p. : ill.
500 _aIncludes bibliographical references and index
650 _aBrand management
650 _aBrand name products -- Management
650 _aBranding(Marketing)
650 _aProduct management -- India
650 _aStrategic brand management
942 _cBK
999 _c70765
_d70765