000			00595nam a2200241Ia 4500
001			55030
005			20250221155927.0
008			250214s9999||||xx |||||||||||||| ||und||
020			_a9789380381213
100			_aKahn, Kenneth B
245		0	_aProduct planning essentials
250			_a2
260			_aChennai
260			_bYes Dee
260			_c2011
300			_axii, 267p. : ill.
500			_aIncludes bibliographical references and index.
650			_aMarket planning
650			_aProduct design
650			_aProduct planning
650			_aProduct strategy
942			_cBK
999			_c70800 _d70800