000 00549nam a2200229Ia 4500
001 M6714
005 20250219100459.0
008 250219s9999 xx 000 0 und d
020 _a73656453
100 _a"Berkowitz, Eric N"
245 0 _aMarketing
250 _a6
260 _aBoston
260 _bMcgraw Hill / Irwin
260 _cc2000
300 _a"xxxii,736p. : ill. ;27.5cm.+1CD-ROM"
500 _aincludes index
650 _aMarketing management
700 _a"Hartley, Steven W"
700 _a"Kerin, Roger A"
942 _cBK
999 _c7110
_d7110