000 00542nam a2200217Ia 4500
001 55372
005 20250221155935.0
008 250214s9999||||xx |||||||||||||| ||und||
020 _a9781259029226
100 _aAmitava Chattopadhyay
245 0 _aNew emerging market multinationals
260 _aNew Delhi
260 _bTata McGraw Hill
260 _c2012
300 _axii, 335p.
500 _aIncludes index.
650 _aBrand building strategies
650 _aStrategic competency
700 _aRajeev Batra
942 _cBK
999 _c71142
_d71142