000			00733nam a2200265Ia 4500
001			56146
005			20250221160148.0
008			250214s9999||||xx |||||||||||||| ||und||
020			_a9788120346406
100			_aSudhakar, G P
245		0	_aIntegrated retail marketing communication
260			_aNew Delhi
260			_bPHI Learning
260			_c2013
300			_axv, 188p.
500			_aIncludes bibliographical references and index
650			_aDirect marketing -- Retailing
650			_aIntegrated retail marketing
650			_aMulti-channel retailing
650			_aRetail advertisting
650			_aRetail brands
650			_aRetail marketing communication
650			_aSales promotions
942			_cBK
999			_c71916 _d71916