000 00537nam a2200217Ia 4500
001 M6987
005 20250219100505.0
008 250219s9999 xx 000 0 und d
020 _a8125909370
100 _aRamesh Kumar S
245 0 _aManaging Indian brands
245 0 _bmarketing concepts and strategies
260 _aNew Delhi
260 _bVikas
260 _c2001
300 _a"xiv,487p. : ill. ;25cm."
500 _aincludes bibliography and index
650 _aBrand management
650 _aMarketing
942 _cBK
999 _c7376
_d7376