000			00637nam a2200241Ia 4500
001			58988
005			20250221160250.0
008			250214s9999||||xx |||||||||||||| ||und||
020			_a9780070603486
100			_aLehmann, Donald R
245		0	_aProduct management
250			_a4
260			_aNew Delhi
260			_bTata McGraw Hill Education
260			_c2005
300			_avi, 253p. : ill.
500			_aIncludes bibliographical references and index.
650			_aCustomer analysis
650			_aMarketing planning
650			_aProduct management -- Financial analysis
700			_aWiner, Russell S
942			_cBK
999			_c74758 _d74758