000			00666nam a2200253Ia 4500
001			60122
005			20250221160443.0
008			250214s9999||||xx |||||||||||||| ||und||
020			_a9788131517383
100			_aSemenik, Richard J
245		0	_aAdvertising and promotions : an integrated brand approach
250			_a6
260			_aDelhi
260			_bCengage Learning
260			_c2012
300			_axli, 710p. : ill.
650			_aAdvertising and promotions
650			_aIntegrated brand promotion
650			_aMedia planning
650			_aSales promotion
700			_aAllen, Chris T
700			_aO'Guinn, Thomas C...[et al.]
942			_cBK
999			_c75892 _d75892