000			00608nam a2200205Ia 4500
001			63424
005			20250221160547.0
008			250214s9999||||xx |||||||||||||| ||und||
020			_a9781422124826
100			_aVerganti, Roberto
245		0	_aDesign-driven innovation : changing the rules of competition by radically innovating what things mean
260			_aBoston
260			_bHarvard Business pess
260			_c2009
300			_axv, 272p.
500			_aIncludes bibliographical references and index
650			_aIndustrial management
650			_aTechnological innovations
942			_cBK
999			_c78811 _d78811