000			00565nam a2200217Ia 4500
001			64500
005			20250221160911.0
008			250214s9999||||xx |||||||||||||| ||und||
020			_a9781111836856
100			_aAlbarran, Alan B
245		0	_aManagement of electronic and digital media
250			_a5
260			_aSingapore
260			_bCengage Learning
260			_c2013
300			_axxii, 307p.
500			_aIncludes bibliographical references and index
650			_aManagement
650			_aSales promotion -- Electronic media
942			_cBK
999			_c79717 _d79717