000			00739nam a2200265Ia 4500
001			67980
005			20250221161014.0
008			250214s9999||||xx |||||||||||||| ||und||
020			_a9780070144965
100			_aBelch, George E
245		0	_aAdvertising and promotion : an integrated marketing communications perspective
250			_a7
260			_aNew Delhi
260			_bTata McGraw Hill
260			_c2007
300			_axxxiii,1075p. : ill.
500			_aIncludes index, Reprint year 2010.
650			_aAdvertising and promotion
650			_aDirect marketing
650			_aIntegrated marketing communications
650			_aSales promotion
700			_aBelch, Michael A
700			_aKeyoor Purani
942			_cBK
999			_c82553 _d82553