000 00523nam a2200229Ia 4500
001 M8272
005 20250219110802.0
008 250219s9999 xx 000 0 und d
020 _a9971513897
100 _a"Aaker, David A"
245 0 _aMarketing research
250 _a7
260 _aNew York
260 _bJohn Wiley
260 _cc2002
300 _a"xvi,751p. : ill. ;24cm."
500 _aIncludes Index
650 _aMarketing research
700 _a"Day, George S"
700 _aKumar V
942 _cBK
999 _c8727
_d8727