000 00520nam a2200205Ia 4500
001 M9012
005 20250219110818.0
008 250219s9999 xx 000 0 und d
020 _a1861976119
100 _a"Gilmore, Fiona"
245 0 _aWarriors on the high wire
245 0 _bbalancing act of brand leadership in the 21st century
260 _aLondon
260 _bProfile Books
260 _c2003
300 _a"xxii,264p. ;19.5cm."
500 _aincludes index
650 _aBrand management
942 _cBK
999 _c9482
_d9482