000 00405nam a2200181Ia 4500
001 M16
005 20250218201555.0
008 250218s9999 xx 000 0 und d
020 _a0333570138
100 _a"Stobart, Paul (ed)"
245 0 _aBrand power
260 _aLondon
260 _bMacmillan
260 _c1994
300 _a"xvi,255p. : ill. ;24cm."
650 _aBrand management
942 _cBK
999 _c982
_d982