Managing brand equity capitalizing on the value of a brand name

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Material type: Text

TextPublication details: New York; Free Press; 1991Edition: 1Description: "xiii,299p. ;24cm."ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.659.126 N1 (Browse shelf(Opens below))	Available	M2315

includes index

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Central Library - Coimbatore