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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

By: Contributor(s): Material type: TextTextPublication details: California; Sage; 1993Edition: 1Description: "xii,352p. : ill. ;28.5cm."ISBN:
  • 0803951558
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Item type Home library Collection Call number Status Barcode
BOOKS BOOKS AMRITA SCHOOL OF BUSINESS REFERENCE 005.658.8:001.8 N3 (Browse shelf(Opens below)) Not for loan M2621

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