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Competitive branding winning in the market place with value-added brands

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Material type: Text

TextPublication details: Chichester; John Wiley; c1998Description: "ix, 235 p. :ill. ;24 cm."ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.659.126 N8 (Browse shelf(Opens below))	Available	M4304

includes bibliographical references and index.

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Central Library - Coimbatore