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Basic marketing a global managerial approach

By:

"Perreault, William D"

Contributor(s):

"McCarthy, Jerome E"

Material type: Text

Text

TextPublication details: New Delhi; Tata Mcgraw Hill; c2002Edition: 14Description: "xxxii,815p. : ill. ;28cm.+1CD-ROM"ISBN:

0070486972

Subject(s):

Marketing management

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