Strategic product creation deliver customer satisfaction from every level of your compa
"Kerber, Ronald L"
Strategic product creation deliver customer satisfaction from every level of your compa - New Delhi Tata Mcgraw Hill c2007 - "xviii,318p. : ill. ;24cm."
includes index
"Part I: Key concepts ---Product creation leadership: delivering business results ---Product idea generation: sensing customer needs and market opportunities -- Technology capabilities: separating invention and execution ---Product creation process design: leveraging discipline and judgment -- The competitive product portfolio: integrating process and product architecture -- People and project management: inspiring and leading the workforce -- Innovation partnerships: connecting the extended enterprise -- Part II: Case studies -- Walt Disney Imagineering: stories of the impossible -- Mars Incorporated: consumer-driven innovation -- Whirlpool Corporation: building a global product creation capability -- United Technologies Corporation: discipline and balance in innovation -- IBM: leveraging customer focus, research, and collaboration."
0070659192
New products
Production engineering
Strategic product creation deliver customer satisfaction from every level of your compa - New Delhi Tata Mcgraw Hill c2007 - "xviii,318p. : ill. ;24cm."
includes index
"Part I: Key concepts ---Product creation leadership: delivering business results ---Product idea generation: sensing customer needs and market opportunities -- Technology capabilities: separating invention and execution ---Product creation process design: leveraging discipline and judgment -- The competitive product portfolio: integrating process and product architecture -- People and project management: inspiring and leading the workforce -- Innovation partnerships: connecting the extended enterprise -- Part II: Case studies -- Walt Disney Imagineering: stories of the impossible -- Mars Incorporated: consumer-driven innovation -- Whirlpool Corporation: building a global product creation capability -- United Technologies Corporation: discipline and balance in innovation -- IBM: leveraging customer focus, research, and collaboration."
0070659192
New products
Production engineering