Strategic product creation (Record no. 11861)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01481nam a2200241Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | M11722 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250219110909.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250219s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070659192 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | "Kerber, Ronald L" |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic product creation |
| 245 #0 - TITLE STATEMENT | |
| Remainder of title | deliver customer satisfaction from every level of your compa |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Tata Mcgraw Hill |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | c2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | "xviii,318p. : ill. ;24cm." |
| 500 ## - GENERAL NOTE | |
| General note | includes index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Part I: Key concepts ---Product creation leadership: delivering business results ---Product idea generation: sensing customer needs and market opportunities -- Technology capabilities: separating invention and execution ---Product creation process design: leveraging discipline and judgment -- The competitive product portfolio: integrating process and product architecture -- People and project management: inspiring and leading the workforce -- Innovation partnerships: connecting the extended enterprise -- Part II: Case studies -- Walt Disney Imagineering: stories of the impossible -- Mars Incorporated: consumer-driven innovation -- Whirlpool Corporation: building a global product creation capability -- United Technologies Corporation: discipline and balance in innovation -- IBM: leveraging customer focus, research, and collaboration." |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | New products |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Production engineering |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | "Laseter, Timothy M" |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOKS |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 19.02.2025 | 005.511.2 P7 | M11722 | 19.02.2025 | BOOKS | AMRITA SCHOOL OF BUSINESS | AMRITA SCHOOL OF BUSINESS | GM-24-R2 | 19.02.2025 |