Managing marketing marketing success through good management practice
"Palmer, Roger"
Managing marketing marketing success through good management practice - 0 - New Delhi Elsevier c2007 - "xi,380p. : ill. ;24cm."
includes index
"Organization : customers and value, products and markets, management and culture, organizations and the business environment -- People : management skills, leadership, problem-solving, creativity and decision-making, motivation, communictions and relationships -- Resources : time and technology, knowledge,information and intelligence, money,measures and outcomes."
9788131213674
Marketing management
Managing marketing marketing success through good management practice - 0 - New Delhi Elsevier c2007 - "xi,380p. : ill. ;24cm."
includes index
"Organization : customers and value, products and markets, management and culture, organizations and the business environment -- People : management skills, leadership, problem-solving, creativity and decision-making, motivation, communictions and relationships -- Resources : time and technology, knowledge,information and intelligence, money,measures and outcomes."
9788131213674
Marketing management