Managing marketing marketing success through good management practice

By:

"Palmer, Roger"

Contributor(s):

Material type: Text

TextPublication details: New Delhi; Elsevier; c2007Edition: 0Description: "xi,380p. : ill. ;24cm."ISBN:

9788131213674

Subject(s):

Marketing management

Summary: "Organization : customers and value, products and markets, management and culture, organizations and the business environment -- People : management skills, leadership, problem-solving, creativity and decision-making, motivation, communictions and relationships -- Resources : time and technology, knowledge,information and intelligence, money,measures and outcomes."

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.658.8 P7 (Browse shelf(Opens below))	Available	M12034

includes index

"Organization : customers and value, products and markets, management and culture, organizations and the business environment -- People : management skills, leadership, problem-solving, creativity and decision-making, motivation, communictions and relationships -- Resources : time and technology, knowledge,information and intelligence, money,measures and outcomes."

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Central Library - Coimbatore

Managing marketing marketing success through good management practice