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Beyond maximarketing the new power of caring and daring

"Rapp, Stan"

Beyond maximarketing the new power of caring and daring - 1 - New York Mcgraw Hill c1994 - "xxvii, 319p. : ill. ;22cm."

Includes index

ISBN: 0070513430

Subjects--Topical Terms:
Marketing--Case studies
Sales promotion--Case studies

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Central Library - Coimbatore

Beyond maximarketing the new power of caring and daring