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Beyond maximarketing (Record no. 1239)

MARC details
000 -LEADER
fixed length control field	00606nam a2200241Ia 4500
001 - CONTROL NUMBER
control field	M290
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250218201601.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	250218s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0070513430
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	"Rapp, Stan"
245 #0 - TITLE STATEMENT
Title	Beyond maximarketing
245 #4 - TITLE STATEMENT
Remainder of title	the new power of caring and daring
250 ## - EDITION STATEMENT
Edition statement	1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	Mcgraw Hill
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc.	c1994
300 ## - PHYSICAL DESCRIPTION
Extent	"xxvii, 319p. : ill. ;22cm."
500 ## - GENERAL NOTE
General note	Includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing--Case studies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Sales promotion--Case studies
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	"Collins, Thomas L"
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	BOOKS

Holdings
Date last seen	Total checkouts	Full call number	Barcode	Price effective from	Koha item type	Lost status	Damaged status	Not for loan	Withdrawn status	Home library	Current library	Shelving location	Date acquired
18.02.2025		005.658.8 N4	M290	18.02.2025	BOOKS					AMRITA SCHOOL OF BUSINESS	AMRITA SCHOOL OF BUSINESS	GM-34-R4	18.02.2025

Central Library - Coimbatore