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How cool brands stay hot branding to generation Y

"Van Den Bergh, Joeri"

How cool brands stay hot branding to generation Y - 0 - London Kogan Page 2011 - "xvii,249p. : ill. ;24cm."

includes index

ISBN: 9780749462512

Subjects--Topical Terms:
Consumer behavior
Generation Y
Product management
Target marketing
Young adult consumers
Young consumers

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How cool brands stay hot branding to generation Y