How cool brands stay hot branding to generation Y

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Material type: Text

TextPublication details: London; Kogan Page; 2011Edition: 0Description: "xvii,249p. : ill. ;24cm."ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005:366.1 Q1 (Browse shelf(Opens below))	Available	M14503

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Central Library - Coimbatore