Normal view MARC view ISBD view

Simulated test marketing technology for launching successful new products

"Clancy, Kevin J"

Simulated test marketing technology for launching successful new products - 1 - New York Lexington Books c1994 - "xiii,306p. : ill. ;24cm."

includes bibliography and index

ISBN: 0290550059

Subjects--Topical Terms:
Marketing management

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Central Library - Coimbatore

Simulated test marketing technology for launching successful new products