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Simulated test marketing technology for launching successful new products

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Material type: Text

TextPublication details: New York; Lexington Books; c1994Edition: 1Description: "xiii,306p. : ill. ;24cm."ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.658.8 N4 (Browse shelf(Opens below))	Available	M2529

includes bibliography and index

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Central Library - Coimbatore