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Driving brand value : using integrated marketing to manage profitable stakeholder relationships

"Duncan, Tom"

Driving brand value : using integrated marketing to manage profitable stakeholder relationships - 1 - New York Mcgraw Hill 1997 - "xix,284p. ;23cm."

includes index

ISBN: 0786308222

Subjects--Topical Terms:
Brand name products--Marketing--Case studies

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Central Library - Coimbatore

Driving brand value : using integrated marketing to manage profitable stakeholder relationships