Driving brand value : using integrated marketing to manage profitable stakeholder relationships

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Material type: Text

TextPublication details: New York; Mcgraw Hill; 1997Edition: 1Description: "xix,284p. ;23cm."ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.659.126 N7 (Browse shelf(Opens below))	Available	M2923

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Central Library - Coimbatore