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Integrated marketing communications planning it together and making it work

"Schultz, Don E"

Integrated marketing communications planning it together and making it work - 1 - USA NTC Business Books c1993 - "xvii,218p. : ill. ;23.5cm."

includes index

ISBN: 844233633

Subjects--Topical Terms:
Advertising
Integrated marketing communication (IMC)

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Integrated marketing communications planning it together and making it work