Central Library - Coimbatore

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Integrated marketing communications (Record no. 5087)

MARC details
000 -LEADER
fixed length control field 00674nam a2200253Ia 4500
001 - CONTROL NUMBER
control field M4565
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250219100415.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250219s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 844233633
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name "Schultz, Don E"
245 #0 - TITLE STATEMENT
Title Integrated marketing communications
245 #0 - TITLE STATEMENT
Remainder of title planning it together and making it work
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. USA
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. NTC Business Books
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. c1993
300 ## - PHYSICAL DESCRIPTION
Extent "xvii,218p. : ill. ;23.5cm."
500 ## - GENERAL NOTE
General note includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Integrated marketing communication (IMC)
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name "Lauterborn, Robert F"
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name "Tannenbaum, Stanley I"
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BOOKS
Holdings
Date last seen Total checkouts Full call number Barcode Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired
19.02.2025   005.659.1 N3 M4565 19.02.2025 BOOKS         AMRITA SCHOOL OF BUSINESS AMRITA SCHOOL OF BUSINESS GM-40-R2 19.02.2025

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