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Entertainment marketing and communication : selling branded performance, people, and places

Sayre, Shay

Entertainment marketing and communication : selling branded performance, people, and places - New Delhi Pearson Education 2008 - 511p. : ill.

Includes index.

ISBN: 9788131722152

Subjects--Topical Terms:
Entertainment industry
Entertainment marketing
Marketing and communication

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Entertainment marketing and communication : selling branded performance, people, and places