Entertainment marketing and communication : selling branded performance, people, and places (Record no. 63801)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00607nam a2200217Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 48011 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250221155326.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250214s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131722152 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sayre, Shay |
| 245 #0 - TITLE STATEMENT | |
| Title | Entertainment marketing and communication : selling branded performance, people, and places |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | New Delhi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson Education |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 511p. : ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Entertainment industry |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Entertainment marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing and communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOKS |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 21.02.2025 | 005.658.8:366.636P80 | 48011 | 21.02.2025 | BOOKS | AMRITA SCHOOL OF ENGINEERING | AMRITA SCHOOL OF ENGINEERING | GM37R5 | 21.02.2025 | 425.00 |