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Advertising and promotion : an integrated marketing communications perspective

Belch, George E

Advertising and promotion : an integrated marketing communications perspective - 7 - New Delhi Tata McGraw Hill 2007 - xxxiii,1075p. : ill.

Includes index, Reprint year 2010.

ISBN: 9780070144965

Subjects--Topical Terms:
Advertising and promotion
Direct marketing
Integrated marketing communications
Sales promotion

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Advertising and promotion : an integrated marketing communications perspective