Advertising and promotion : an integrated marketing communications perspective (Record no. 82553)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00739nam a2200265Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 67980 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250221161014.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250214s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070144965 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and promotion : an integrated marketing communications perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Tata McGraw Hill |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii,1075p. : ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index, Reprint year 2010. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising and promotion |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Direct marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Integrated marketing communications |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keyoor Purani |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOKS |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 21.02.2025 | 005.659.13 P71 | 67980 | 21.02.2025 | BOOKS | AMRITA SCHOOL OF ENGINEERING | AMRITA SCHOOL OF ENGINEERING | GM41R4 | 21.02.2025 |