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Marketing management : indian cases - case study

Marketing management : indian cases - case study - Noida, UP. Pearson India Education 2018 - xvii,1.1 - 23.4p. : ill. ;

ISBN: 9789332587106

Subjects--Topical Terms:
Brand values
Consumer behaviour
E-Marketing models
Food industry(Indian) -- MTR Foods
Indian market
Marketing management
Selling process

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Marketing management : indian cases - case study