Marketing management : indian cases - case study (Record no. 83690)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00673nam a2200253Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 70292 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250221161158.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250217s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332587106 |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management : indian cases - case study |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Noida, UP. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson India Education |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii,1.1 - 23.4p. : ill. ; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand values |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behaviour |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | E-Marketing models |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Food industry(Indian) -- MTR Foods |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Indian market |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Selling process |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Pearson |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOKS |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 21.02.2025 | 005.658.8 Q80 | 70292 | 21.02.2025 | BOOKS | Dewey Decimal Classification | AMRITA SCHOOL OF ENGINEERING | AMRITA SCHOOL OF ENGINEERING | GM36R1 | 21.02.2025 | |||||
| 13.03.2025 | 005.658.8 Q80 | 70293 | 21.02.2025 | BOOKS | Dewey Decimal Classification | AMRITA SCHOOL OF ENGINEERING | AMRITA SCHOOL OF ENGINEERING | GM36R1 | 21.02.2025 |