International marketing (Record no. 12263)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01482nam a2200253Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | M12028 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250219143847.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250219s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0415311330 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | "Onkvisit, Sak" |
| 245 #0 - TITLE STATEMENT | |
| Title | International marketing |
| 245 #0 - TITLE STATEMENT | |
| Remainder of title | analysis and strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Routledge |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | c2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | "xxiii,594+62p. : ill. ;24cm." |
| 500 ## - GENERAL NOTE | |
| General note | includes index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Nature of international marketing : challenges and opportunities -- Trade theories and economic development -- Trade distortions and marketing barriers -- Political environment -- Legal environment -- Culture -- Consumer behavior in the international context : psychological and social dimensions -- Marketing research and information system -- Foreign market entry strategies -- Product strategies : basic decisions and product planning -- Product strategies : branding and packaging decisions -- Channels of distribution -- Physical distribution and documentation -- Promotion strategies : personal selling, publicity, and sales promotion -- Promotion strategies : advertising -- Pricing strategies : basic decisions --Pricing strategies : countertrade and terms of sale/payment -- Sources of financing and international money markets -- Currencies and foreign exchange." |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing--Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | "Shaw, John J" |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOKS |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 19.02.2025 | 005.658.8(100) P70 | M12028 | 19.02.2025 | BOOKS | AMRITA SCHOOL OF BUSINESS | AMRITA SCHOOL OF BUSINESS | GM-36-R3 | 19.02.2025 |