includes index

"Nature of international marketing : challenges and opportunities -- Trade theories and economic development -- Trade distortions and marketing barriers -- Political environment -- Legal environment -- Culture -- Consumer behavior in the international context : psychological and social dimensions -- Marketing research and information system -- Foreign market entry strategies -- Product strategies : basic decisions and product planning -- Product strategies : branding and packaging decisions -- Channels of distribution -- Physical distribution and documentation -- Promotion strategies : personal selling, publicity, and sales promotion -- Promotion strategies : advertising -- Pricing strategies : basic decisions --Pricing strategies : countertrade and terms of sale/payment -- Sources of financing and international money markets -- Currencies and foreign exchange."