Services marketing operation management and strategy

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TextPublication details: New Delhi; Biztantra; 2003Edition: 2Description: "xii,460p. ;27cm."ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.658.818.3 P3 (Browse shelf(Opens below))	Available	M9745

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Previous	005.658.818.3 P2 Service marketing concepts applications and cases	005.658.818.3 P2 It-enabled services vol:1	005.658.818.3 P3 Services marketing integrating customer focus across the firm	005.658.818.3 P3 Services marketing operation management and strategy	005.658.818.3 P4 Services marketing the Indian context	005.658.818.3 P4 Services marketing people technology strategy	005.658.818.3 P5 Services marketing	Next