Strategic brand management new approaches to creating and evaluating brand equity

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Material type: Text

TextPublication details: London; Kogan Page; 1992Description: 230p. : ill. ;24.5cmISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.659.126 N2 (Browse shelf(Opens below))	Available	M176

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Previous	005.659.126 N0 Brand positioning strategies for competitive advantage	005.659.126 N0 Brand positioning strategies for competitive advantage	005.659.126 N1 Managing brand equity capitalizing on the value of a brand name	005.659.126 N2 Strategic brand management new approaches to creating and evaluating brand equity	005.659.126 N4 Brand power	005.659.126 N5 Building brand identity a strategy for success in a hostile marketplace	005.659.126 N5 Techno brands : how to create and use brandidentity to market advertise and sell technology products	Next

includes bibliography and index

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Central Library - Coimbatore