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Ads to icons how advertising succeeds in a multimedia age
Material type:
TextPublication details: New Delhi; Kogan Page; 2007Description: "xviii,379p. : ill. ;24cm."ISBN: - 074945167X
| Item type | Home library | Call number | Status | Barcode | |
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BOOKS
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AMRITA SCHOOL OF BUSINESS | 005.659.1(094.8) P7 (Browse shelf(Opens below)) | Available | M11858 |
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| 005.659.1 Q Media planning and buying principles and practice in the Indian context | 005.659.1 Q About face : the secrets of emotionally effective advertising | 005.659.1 Q1 Marketing communications integrating offline and online with social media | 005.659.1(094.8) P7 Ads to icons how advertising succeeds in a multimedia age | 005.659.113 P6 Instant promotions |
includes bibliography and index
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