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Marketing management "concepts, cases, challenges and trends"
Material type:
TextPublication details: New Delhi; Prentice Hall Of India; c2007Edition: 2Description: "xviii,312p. : ill. ;23.5cm."ISBN: - 9788120332591
| Item type | Home library | Call number | Status | Barcode | |
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BOOKS
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AMRITA SCHOOL OF BUSINESS | 005.658.8 P7 (Browse shelf(Opens below)) | Available | M12199 |
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| 005.658.8 P7 Marketing management text and cases | 005.658.8 P7 Managing marketing marketing success through good management practice | 005.658.8 P7 Marketing an introduction | 005.658.8 P7 Marketing management "concepts, cases, challenges and trends" | 005.658.8 P7 Conversations with marketing masters | 005.658.8 P7 Greater good how good marketing makes for better democracy | 005.658.8 P7 Value merchants demonstrating and documenting superior value in business mar |
includes bibliographical references and index
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