Best practice cases in branding lessons from the world's strongest brands

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Material type: Text

TextPublication details: Delhi; Dorling Kindersley; 2008Edition: 3Description: 381p. : ill. ;24cmISBN:

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Summary: Intel--General Electric--Red Bull--MTV--Nike--iPod--DuPont--Dockers--Nivea--Yahoo--American Express--Starbucks--Snapple--Accenture

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.659.126(094.8) P8 (Browse shelf(Opens below))	Available	M12334

Intel--General Electric--Red Bull--MTV--Nike--iPod--DuPont--Dockers--Nivea--Yahoo--American Express--Starbucks--Snapple--Accenture

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