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Advertising and promotion an IMC approach

By:

"Shimp, Terence A"

Material type: Text

Text

TextPublication details: New Delhi; Cengage Learning; c2007Edition: 0Description: 650p. : ill. ;24cmISBN:

9788131503881

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.659.1 P7 (Browse shelf(Opens below))	Available	M12672

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